However, operationally the founders will be given complete freedom to grow their apps. Facebook will only be the owner from the financial point of view. Initially, it was decided that the founders of these respective apps will continue working with Facebook. Instagram was acquired in 2009 whereas Whatsapp was acquired in 2014. However, as a part of its expansion plan, Facebook decided to acquire both these companies. Instagram and Whatsapp were independent apps created by founders other than Mark Zuckerberg. In order to understand the background of the current proposal, one needs to look at the history of these apps. Also, we will have a look at some of the problems that Facebook is likely to face while attempting such a merger in the forthcoming article. In this article, we will try and understand the financial reasons why it would make sense for Facebook to merge these apps.

Instead of being met with enthusiasm, this plan was met with a lot of scepticism worldwide. It does not seem like this will continue for much longer.įacebook has announced plans to merge these three social media apps. However, up until now, all these apps have operated in an independent manner.

These three applications have a combined user base of about 3.6 billion users! This means that on average half the world uses at least one of these apps! Facebook currently owns all three applications. Facebook, Instagram, and Whatsapp are three major social media applications.

Who owns whatsapp application